Arthur Art Silva

About Arthur Art Silva

A PROVEN DIGITAL & STRATEGIC MARKETING LEADER Versatile customer-focused leader with 20+ years of experience developing and implementing world class product, industry segment, solutions and digital marketing strategies and brands. Possesses a natural ability to anticipate and align marketing strategies with customer needs, differentiate offers, deliver a unique digital customer experience, drive brand preference, and ultimately forge lasting customer relationships that drive repeatable growth and opportunity. Leverages exceptional leadership, innovation and problem-solving skills to drive a focused team effort with open communication, collaboration, creativity, commitment, strong team empowerment, and accountability to achieve goals. SKILLS & EXPERTISEVision, Organization, Leadership, Strategic Marketing, Product Marketing, Solution Marketing, Industry Segment Marketing, Content Marketing, Creative Direction, Brand Strategy, Digital Strategy, Digital Marketing, Relationship Building and Collaboration, Training, Coaching, Mentoring, Corporate Marketing, Software Marketing, Services Marketing, SaaS Marketing, New Product Launch, Product Positioning, Competitive Analysis, Value Proposition, Targeting and Segmentation, Market Research, Buyer Journeys, Buyer Personas, Customer Experience Strategy, Brand Strategy, Integrated Demand Generation Campaigns, Digital and Search Marketing, Leadership, General Management, Public Speaking, Change Management, Budget Management, Leading Cross-Functional Teams, Coaching and Team-Building, Process and System Development, Offline and Online Advertising, Branding and Identity, Video Marketing, Mobile Marketing, Email and Direct Marketing, Social Media, and Marketing Automation, Agile, Sales and Marketing Technology.Views expressed are as of the date indicated and may change based on market and other conditions. Unless otherwise noted, the opinions provided are those of the author, and not necessarily those of Fidelity Investments. Links to third-party web sites may be shared on this page. Those sites are unaffiliated with Fidelity. Fidelity has not been involved in the preparation of the content supplied at the unaffiliated site and does not guarantee or assume any responsibility for its content.

Experience

1. Senior Vice President, Head of Digital Engagement & Martech Solutions

   Fidelity Investments

   Nov 2024 — Present

Education

• Rhode Island College

  Bachelor of Science (BS), Industrial Technology and Management / Communications Minor

  1995 — 1998

• The Wharton School

  Financial Industry Executive Leadership Program, Securities Industry Institute & The Wharton School

Skills

• Public Speaking
• SEO
• Smo
• Presentations
• Strategy
• Radian6
• Publication Strategy
• Advertising
• Buyer Journey
• Strategic Partnerships
• Marketing Communications
• Video Marketing
• Creative Writing
• Sem
• Solutions Marketing
• Multi-Channel Marketing
• Business Writing
• Direct Marketing
• Offline & Online Advertising
• Marketing
• Multimedia Marketing Communications
• B2b Marketing
• Art Direction
• Global Operations
• Agile & Lean Startup
• Go-to-Market Strategy
• Concept Development
• Creative Strategy
• Leadership
• Product Management
• Coaching
• Digital Marketing
• Team Leadership
• Competitive Analysis
• B2c Marketing
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Salesforce.com
• Social Media Marketing