Art Miller
- Role
- Vice President Marketing at Vector Security
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Art Miller
Marketing executive with proven ability to develop customer-focused programs, lead…
Experience
Vice President Marketing
Oct 2011 — Present
A member of the Executive Team who directs all corporate and regional marketing for a Top 5 security company supporting nearly relationships. Responsible for developing and executing clearly defined marketing strategies and integrated marketing communications programs that support business growth, lead generation and customer retention for residential, commercial and national account consumers. Support sales through the direct and indirect dealer channels. Primary areas of focus are: Brand management, brand awareness, product positioning, product marketing and intellectual property management; Customer experience initiatives, customer research and development of customer acquisition plans; Customer communications and internal communications; Market research and competitive analysis in an extremely competitive and changing environment; Development of unique value propositions for existing services, and recommend new services to enhance the customer’s experience; Partnerships development for strategic business alliances; Public Relations and acting company spokesperson for all media inquiries; Marketing Communications including advertising, trade shows, seminars, collateral and sales tools that supports business growth and brand recognition; Digital initiatives, web site and social media; Member of the New Product Committee that investigates, approves and launches new products and services.
Skills
- Digital Media
- Content Management
- Social Media Marketing
- Marketing Communications
- Creative Solutions
- Lead Generation
- Marketing Strategy
- Event Management
- Brand Architecture
- Public Relations
- Vice Presidents
- Corporate Branding
- Project Management
- Digital Strategy
- Social Media
- Cross-Functional Team Leadership
- Video Production
- Management
- Advertising
- Integrated Marketing Plans
- Product Marketing
- Web Project Management
- Marketing
- Web Design
- Executive Management
- Competitive Analysis
- Brand Management
- Corporate Communications
- Interactive Marketing
- Art Direction
- Creative Direction
- Account Management
- Content Marketing
- Sales Support Tools
- Team Building
- Internal Communications
- Direct Marketing
- Market Analysis
- Budget Setting
- Strategic Planning
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