Melody Gwon

Brand Designer @Lody Studio

Nanaimo, BC, CA

Led the end-to-end development of cohesive brand identities, crafting distinctive visual systems for both digital and print media.• Designed scalable brand assets, including iconography, templates, and social media sticker packs, to ensure consistency across all customer touchpoints.• Created high-impact packaging, merchandise, and promotional materials that aligned with brand strategy and enhanced market presence.• Produced branded sticker sets and micro-assets optimized for Instagram and branded collateral design.• Managed website content updates, performance optimization, and visual enhancements for both desktop and mobile.• Independently managed content creation for Horang and Horang Market, including photography and videography. Delivered 10 daily pieces of short-form content (Posts, Reels, Shorts) within work hours to consistently boost engagement.• Developed and executed targeted social media content for Instagram, Facebook, Yelp, TripAdvisor, and TikTok, tailored to platform-specific audiences.• Maintained cohesive brand storytelling across channels through data-informed, visually consistent design.• Optimized website UX/UI for seamless navigation, faster load times, and improved accessibility.• Collaborated cross-functionally with marketing, operations, and executives to translate brand vision into compelling visual experiences that resonated with customers.

Emily Carr University of Art and Design

BDes, Communication Design

Hongik University

BDes, Communication Design