Artika Dixit
Senior Brand Marketing Manager @Network18 Media & Investments Limited
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WORK HISTORY
Senior Brand Marketing Manager @Network18 Media & Investments Limited
Mumbai, IN
Leading brand marketing for Moneycontrol
EDUCATION
Manipal Institute of Technology
Bachelor of Technology (B.Tech), Electrical and Electronics Engineering
10Xer Club
Marketing Accelerator, Marketing
Symbiosis Institute of Business Management, Pune
Master of Business Administration (M.B.A.), Marketing
SKILLS
ABOUT ARTIKA DIXIT
With 8+ years of work experience, I am a dedicated and results-driven Brand and Digital Marketing professional with a passion for helping brands thrive in the digital landscape, with a proven track record of executing successful social media campaigns and driving engagement.Here are my key skills: Social Media Strategy and Planning: I excel in crafting effective social media strategies tailored to meet business objectives. By conducting comprehensive research and analysis, I develop data-driven strategies that resonate with target audiences, boost brand visibility, and drive measurable growth.Content Creation and Curation: With a keen eye for compelling content, I consistently deliver engaging campaigns across various platforms. From creating captivating visuals to crafting persuasive copy, I curate content that grabs attention, encourages participation, and fosters meaningful connections with followers.Community Management and Engagement: I understand the importance of building a loyal and engaged community. By implementing effective community management strategies, I foster two-way communication, respond promptly to inquiries, and nurture relationships with customers, influencers, and industry stakeholders.Product Marketing and Positioning: I possess a strong ability to translate technical features into customer-centric benefits. By collaborating closely with product teams, I develop impactful product positioning strategies and compelling messaging that resonate with target audiences.Analytics and Reporting: Metrics matter, and I believe in the power of data-driven decision making. By utilizing industry-leading analytics tools, I monitor campaign performance, extract valuable insights, and provide comprehensive reports that highlight key performance indicators and inform future strategies.Stay Ahead of Trends: In the ever-evolving world of social media, I make it a priority to stay up-to-date with the latest trends, tools, and best practices. By continuously honing my skills and adapting to changes, I ensure that my strategies are innovative, effective, and aligned with industry standards.
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