Arti Patel
Product Marketing & Brand Strategy | Masters in Integrated Marketing Communications | Ex- Meta
- Role
- Senior Product Marketing Manager at Roku
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Arti Patel
Experienced Senior Product Marketing Manager with a proven track record in launching and scaling products by crafting and refining compelling value propositions, buyer personas, product messaging and positioning, go-to-market strategies, and on/off platform education programs. Passionate about driving product success through customer-focused strategies and data-driven insights that successfully deliver relevant messaging and products to users and elevate company brand and profitability.As a Product Marketing Manager at Meta, I lead the marketing strategy and execution for the Facebook App Integrity team, which focuses on protecting the platform from harmful content. I have deep expertise and thrive in qual/quant research & analysis, competitive analysis, and content marketing. I\'m seasoned in ambiguous environments that require leading strategy alignment meetings with cross-functional stakeholders, such as Product Manager, Engineering, Policy, Legal, Data Science, UX Research & Design, and Communications, to land on the optimal GTM strategy to meet product and marketing goals (product adoption, user engagement, brand sentiment, etc.). I have a Master\'s degree in Integrated Marketing Communication, which enables me to leverage digital and advertising channels to create effective and consistent messaging to reach objectives with the target audience. As a graduate of the IMC program, I excel in developing channel messaging, analyzing data, and managing strategic projects from end-to-end. Before joining Meta, I gained valuable experience at Accenture working as a Change Management Consultant with varied Fortune 500 companies to help them navigate new/updated software implementations, M & As, and organizational restructuring, to minimize resistance and disruptions. End to end activities included, but not limited to synthesizing business requirements, mapping user-journey, stakeholder engagement, communication planning, and training & development.
Experience
Senior Product Marketing Manager
Mar 2025 — Present · Austin, TX, US
Subscriptions through Roku
Education
Mays Business School - Texas A&M University
Bachelor of Business Administration (B.B.A.), Logistics, Materials, and Supply Chain Management
West Virginia University - Reed College of Media
Masters, Integrated Marketing Communication | summa cum laude
2019 — 2021
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