Arthur Headley

Arthur Headley

Advertising | Legal | Media Production

Role
Client Retention Analyst at The E.W. Scripps Company
Location
Kansas City, MO, US
LinkedIn followers
500 followers

About Arthur Headley

My professional experience is multifaceted. I merge creative storytelling, business…

Experience

  1. Client Retention Analyst

    The E.W. Scripps Company

    Jan 2024 — Present · Kansas City, MO, US

    Generated and influenced over $930K in measurable revenue growth by executing new business acquisition, upselling, and retention strategies for Kansas City’s local NBC affiliate KSHB & KMCI. • Contributed to $688K in new business revenue by delivering vetted prospects, conducting and presenting category research, producing creatives, and activating new verticals. • Retained and renewed $277K in at-risk revenue through ROI presentations and client engagement using Viewer Predict Verify attribution software, Google Analytics, and ComScore. • Trained and supported Kansas City and 5 additional Scripps markets in attribution reporting, category sales strategies, and presentation techniques to reduce churn and boost renewals.

Education

  • The University of Memphis—Cecil C. Humphreys School of Law

    Juris Doctorate

    2016 — 2019

  • Rhodes College

    Bachelor's degree, Political Science Major / Media Studies Minor

    2010 — 2014

Skills

  • Social Networking
  • Microsoft Excel
  • Powerpoint
  • Research
  • Google Adwords
  • Film Production
  • Fundraising Campaign Management
  • Social Media
  • Microsoft Office
  • Editing
  • Microsoft Word
  • Legal Writing
  • Event Planning
  • Secretarial Skills
  • Legislative Relations
  • Public Speaking
  • Adobe Creative Suite
  • Customer Service
  • Online Advertising
  • Facebook
  • Film Editing
  • Politics
  • Food Service
  • Paralegals
  • Writing
  • Online Lead Generation
  • Political Campaigns
  • Facebook Marketing
  • Political Science
  • Fundraising
  • Political Communication
  • Twitter Marketing

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