Arthur Headley
Advertising | Legal | Media Production
- Role
- Client Retention Analyst at The E.W. Scripps Company
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Arthur Headley
My professional experience is multifaceted. I merge creative storytelling, business…
Experience
Client Retention Analyst
Jan 2024 — Present · Kansas City, MO, US
Generated and influenced over $930K in measurable revenue growth by executing new business acquisition, upselling, and retention strategies for Kansas City’s local NBC affiliate KSHB & KMCI. • Contributed to $688K in new business revenue by delivering vetted prospects, conducting and presenting category research, producing creatives, and activating new verticals. • Retained and renewed $277K in at-risk revenue through ROI presentations and client engagement using Viewer Predict Verify attribution software, Google Analytics, and ComScore. • Trained and supported Kansas City and 5 additional Scripps markets in attribution reporting, category sales strategies, and presentation techniques to reduce churn and boost renewals.
Education
The University of Memphis—Cecil C. Humphreys School of Law
Juris Doctorate
2016 — 2019
Rhodes College
Bachelor's degree, Political Science Major / Media Studies Minor
2010 — 2014
Skills
- Social Networking
- Microsoft Excel
- Powerpoint
- Research
- Google Adwords
- Film Production
- Fundraising Campaign Management
- Social Media
- Microsoft Office
- Editing
- Microsoft Word
- Legal Writing
- Event Planning
- Secretarial Skills
- Legislative Relations
- Public Speaking
- Adobe Creative Suite
- Customer Service
- Online Advertising
- Film Editing
- Politics
- Food Service
- Paralegals
- Writing
- Online Lead Generation
- Political Campaigns
- Facebook Marketing
- Political Science
- Fundraising
- Political Communication
- Twitter Marketing
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