Arthur Viado

Director of Strategic Partnerships @Petrol Advertising

Burbank, CA, US

Experienced executive with a humility/service leadership mentality with extensive knowledge of \"branding\"(i.e. concepts, products, services etc); specifically the shaping of the strategic approach as well as oversee the management/development of the campaign initiatives/executions associated across all media.Guides strategy/campaign roadmaps aimed at driving awareness/consideration in collaboration with respective marketing/advertising teams (i.e. product/customer acquisition) to drive growth, engagement, retention, sustainment, and loyalty.Actively ensures all communication and marketing efforts are in line with vision, mission, ambition and brand strategy both in execution/budget allocation Executes integrated brand campaigns that drive awareness and consideration across paid, owned, earned median channels that align with measurable business goals/objectives Gathers/leverages consumer and category insights – determining appropriate times to initiate primary research – to inform brand strategy and identify brand-building opportunities.Develop/Manage the product positioning platform, translating product features and attributes into consumer benefits and emotive connections, ultimately defining key messages for the core product, as well as new IP/products launchesCreative and Analytical thinker with ability to communicate qualitative concepts to audiences with quantitative mindsetAssist C-Level Execs identify or define KPIs and communicate respective progress/ key learnings, optimization recommendation through on-going testing/refinement