Arthur Greene

About Arthur Greene

I am a seasoned marketing executive with 15+ years in brand and content strategy, leading teams inside a top-tier in-house agency (HSAD / LG), with a strong grasp of global brand storytelling, integrated campaigns, and performance-backed creative. I specialize in digital transformation, omni-channel strategy, and campaign creation. I have extensive advertising agency, and \"in-house\" experience, and have worked across CPG, Technology, Financial, Travel, Automotive, Spirits, QSR and Healthcare. My expertise in brand & digital marketing, messaging strategy, and brand positioning, has allowed me to create and implement integrated and personalized experiences that are not only audience (data-driven), but come to life in a way the give customers something to buy into, not just something to buy. Throughout my career, I have: • Launched and re-branded both companies and products so that their brand story resonates with today’s audience, on today\'s platforms. • Spearheaded cross-functional teams to plan and implement integrated marketing campaigns across paid, earned and owned channels including programmatic, retail, social, digital, TV, SEO, email, and of course, website. • Created data-driven messaging strategies and frameworks that help create product distinction, while at the same time humanizing the brand/product so people know why they need it. • Formed highly successful brand partnerships and sponsorships across major Sports leagues and social platforms • Reorganized, and created new teams to drive digital transformation • built an unbeatable track record when it comes to winning new business pitches • Collaborated with some of the most innovative thought leaders in the business If you have a project or new opportunity on the horizon, I’d love to connect. Contact: 61••••••57 | a••••••••@gmail.com

Experience

1. Chief Storyteller Story Lab Team Lead

   LG Electronics

   Jun 2020 — Present · Englewood, NJ, US

Education

• 2008 New York University, Gallatin School of Individualized

  B.A

  2004 — 2008

Skills

• Creative Writing
• Creative Direction
• Digital Strategy
• Creative Problem Solving
• Marketing
• Digital Media
• Digital Marketing
• Brand Management
• Copywriting
• Content Strategy
• Creative Strategy
• Interactive Marketing
• Advertising
• Social Media