Arthur Carrasco

About Arthur Carrasco

I’m a dedicated marketing coordinator with a diverse skill set spanning copywriting, SEO,…

Experience

1. Marketing Specialist Media Manager

   Hero Industries Inc

   Jul 2021 — Present

   Lead and improved the organization’s online presence and improved website’s search engine optimization with effective copy writing and engaging content.Managed company’s CRM software and strategized marketing campaigns based off relevant data to target past clients and potentially new clients.Entered new markets and demographics with extensive market research and networking.Increased and tripled newsletter/campaign email marketing reach both domestically and internationally.Increased social media following with daily relevant and interactive posts.Increased online traffic and sales exponentially.Accomplishments:Organized company’s CRM software and increased contacts while securing new clients.Tracked and retained client based data more efficiently.Categorized data for specific targeted campaigns.Increased search engine optimization with proper copy writing and placed website on first page of google.Switched email marketing software from MailChimp to just HubSpot.Venturated into new markets by marketing to non-profit organizations and schools.Increased Social Media following and presence exponentially.Coordinated Google, Meta, and yelp advertisements to funnel traffic to website and boost online sales.Organized and managed trade-show appearances.Organized magazine advertisements with trackable QR codes to study and use data for future campaigns.Had company’s signature product show cased on national television with Governor Rob DeSantis.Successfully reach a younger demographic while maintaining connection with older demographic.Coordinate community out reach and connect with local clients.Design new merchandise and branding strategies while maintaining company’s culture and authenticity.