Artem Kotenko

Digital Marketing Manager @French Sole

New York, NY, US

Developed and implemented digital strategy for an established women\'s fashion brand.• Managed, trained and assigned projects to marketing assistants.• Handled email campaign, SMS and social media strategy to advance brand’s online presence.• Executed an e-commerce collaboration between French Sole and Nicky Hilton. Assisted in contract negotiations.• Managed PPC and display ads on Facebook and Google Ads. Managed contractors for the same.• Leveraged AI to seek and develop strategic partnerships.• Managed product and lifestyle photo shoots. Contracted and supervised photographers, models, stylists, graphic designers and shoot locations for marketing and PR projects. • Redesigned, managed and optimized a high volume D2C Shopify site.• Executed a rebrand and re-platform of an existing Magento e-commerce website.• Optimized SEO for #1 SERP rankings on lucrative keywords.• Achieved highest sales figures compared to six years of prior web operations, with a consistent increase in web sales year-over-year by approx. 35%.• Streamlined web operations process, return and shipping policies leading to increased operational efficiency and profitability.• Acted as company IT manager. • Devised and implemented IT security policy centered on risk management.• Continued to act in such role for main office, website, three physical stores, and owner’s private residence. Ordered hardware, managed inventory, performed laptop repairs, OS reinstalls, troubleshot software, provided in-house tech support.• Performed other operational duties; hired and trained employees, purchased domains, assisted with Amazon marketplace compliance, advised on contract negotiations and legal matters pertaining to e-commerce and marketing. Liaised with fulfillment warehouses, merchant services, payment gateways, and shipping carriers. Managed projects from inception to completion using a cost-effective approach.

City University of New York-Hunter College

Bachelor of Arts