Joy Bauer

About Joy Bauer

I am a technologically savvy healthcare industry marketing veteran with a penchant for leveraging innovative best practices associated with product launches and integrated, comprehensive campaigns. I also have a passion for environmental sustainability and advancing sustainable progress.I strive to create collaborative, yet highly process-oriented working environments. My proven method of planning for and launching new products and services leads to increased brand awareness, quantifiable lead generation and direct eCommerce revenue. I build worldwide strategic programs and electronically based businesses reflective of technological trends and contemporary global business needs.Functional specialties: business development, customer advocacy, market segmentation, digital marketing, eCommerce, analytics, market intelligence, UX, branding, and portfolio management.

Experience

1. Vice President, Customer Value Proposition

   Siemens Healthineers

   Jan 2024 — Present · Tarrytown, NY, US

   The VP and Head of Customer Value Proposition leads a global center of excellence responsible for targeted value messaging (inside and outside of the lab) across geographies, and defines by segment: unmet needs, insights, and pricing/product mix strategies. Department supports the development of a compelling Core Lab POV often spanning across the entire Siemens Healthineers diagnostic portfolio. • Team developed Customer Collaboration Program to enable a network of reference sites, advocates and KOLs. This included a portal for global sales to book lab tours and to leverage testimonials. • Initiated series of Clinical briefs, 4-8 page summaries of recent market triggers (guideline updates, additional claims or product utility, and/or changes in healthcare economics) to provide customers with suggestions actions. These briefs and longer white papers helped demonstrate thought leadership, especially for novel IA/CC tests.• Team developed the Total Value Toolkit to empower the commercial teams. The Phase 1 TVT features six powerful value calculators that quantify how Siemens Healthineers solutions drive savings, increase utility, and enhance revenue opportunities. The application receives both customer inputs and industry analyzer and equipment operating data to dynamically generate account-specific comparison reports. • Led large cross-functional team to achieve the first My Green Lab ACT Ecolabeling for both IVD analyzers and reagents in the industry. This pioneering third-party validation demonstrated Siemens Healthineers commitment to sustainability transparency and accountability throughout product design, manufacturing and distribution.• Helped large clinical laboratory hospital accounts earn My Green Lab Certification via sustainability and healthcare consulting and a 2-year exclusive European and UK accelerator agreement.• Authored and produced several storytelling customer value messaging assets for both sales personnel and senior leadership.

Education

• Lake Forest Graduate School of Management

  Master of Business Administration - MBA

  2000 — 2003

• School of the Art Institute of Chicago

  BFA, Visual Communications

  1992 — 1995

• Yale School of Management

  UL Marketing Executive Development Program, Strategic Marketing

  2018 — 2018

Skills

• Medical Devices
• International Project Management
• Collateral
• Interactive Advertising
• Problem Solving
• Integrated Marketing
• Strategic Planning
• Advertising
• Team Management
• Web Development
• Product Marketing
• Social Media Marketing
• Business Strategy
• Cross-Functional Team Leadership
• User Experience
• Management
• Marketing Strategy
• Product Launch
• Marketing Communications
• Marketing
• Product Management
• Healthcare Industry
• Marketing Management
• Web Design
• International Marketing
• Web Applications
• Direct Marketing
• Webinars
• Competitive Analysis
• Digital Marketing
• Project Management
• Press Releases
• Leadership
• Strategy