Arta Wowra
Senior Field Marketing Manager @IDnow
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WORK HISTORY
Senior Field Marketing Manager @IDnow
As Senior Field Marketing Manager at IDnow, I lead the strategy and execution of integrated marketing campaigns with a strong regional focus — driving high-quality lead generation and directly supporting Sales efforts.My role has evolved beyond events into a holistic field marketing approach, combining demand generation, regional campaign ownership, and strategic market engagement. I work closely with Sales, Product Marketing, and Campaign teams to align initiatives with pipeline goals and unlock new growth opportunities.Key areas of responsibility:• Strategic ownership of integrated campaigns across core markets (DACH & international).• Close collaboration with Sales to support pipeline generation and target account engagement.• Planning and execution of regional field marketing activities — from in-person events to digital campaigns.• Execution of demand generation initiatives as part of broader go-to-market strategies.• Optimization of campaign and event performance to maximize ROI and measurable impactI bring creativity, strategic thinking, and a hands-on mindset — transforming events and campaigns into marketing masterpieces that move the needle.
EDUCATION
Hochschule München University of Applied Sciences
Bachelor of Arts (B.A.), Business Administration with focus on tourism
ABOUT ARTA WOWRA
I create field marketing and campaign experiences that drive business growth, support sales, and make brands truly memorable.With a holistic view of B2B marketing, I operate where strategy meets execution,connecting marketing, sales, and product to turn business goals into high-impact, measurable outcomes. My focus: transforming ideas into pipeline, demand into revenue and moments into marketing masterpieces.From integrated campaigns to standout events and everything in between, I lead the process end-to-end, ensuring every initiative is crafted for results, quality and brand consistency. My experience spans hospitality, consulting and tech, giving me a unique edge in leading cross-functional teams, adapting fast and delivering value that lasts beyond the event.I don’t believe in doing things just for the sake of visibility. If you’re after marketing that generates real growth and creates experiences people remember - let’s connect.
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