Arohi Srivastava
Product Manager @ 7-Eleven
- Role
- Product Manager at 7-Eleven
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Arohi Srivastava
Product leader who transforms complex problems into clear, achievable solutions…
Experience
Product Manager
Mar 2025 — Present · Irving, TX, US
Own end-to-end CRM channel execution and optimization across email, SMS, and push, leveraging Salesforce Marketing Cloud (SFMC) for audience segmentation, campaign building, and journey automation.• Manage and prioritize the MarTech product roadmap, aligning cross-functional inputs from Marketing, Legal, and Data teams to deliver platform enhancements and new capabilities.• Lead backlog grooming, requirement intake, and sprint planning via JIRA, ensuring roadmap visibility and timely execution of high-impact features.• Conduct A/B testing and multi-channel performance analysis using Kochava and PowerBI, driving continuous channel improvement and customer engagement uplift.• Collaborate closely with Legal and Data Governance to ensure CCPA compliance across CRM initiatives, with documented approval processes.• Drive UAT cycles and stakeholder signoffs for newly developed features, such as dynamic content blocks and real-time personalization logic.• Partner with the design and personalization team to implement contextual CRM experiences using Movable Ink, improving open rates and downstream engagement.• Serve as the primary liaison between technical developers, data teams, and campaign stakeholders, translating business needs into scalable MarTech solutions.
Education
SHRI RAMSWAROOP MEMORIAL COLLEGE OF ENGINEERING AND MANAGEMENT, LUCKNOW
Bachelor's degree, Computer Science and Engineering
SRMPS - Shri Ramswaroop Memorial Public School
Science
Naveen Jindal School of Management, UT Dallas
Master's degree, Information Technology & Management
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