Arshin Asharaf
Performance Marketing Manager - Paid Social, Native & Marketing Ops Specialist @HelloFresh
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WORK HISTORY
Performance Marketing Manager - Paid Social, Native & Marketing Ops Specialist @HelloFresh
Berlin, DE
We change the way people eat - forever 🥗Owning paid social campaign management, strategy and customer acquisition across ANZ and EU markets, handling media planning & spend forcasts and €10M+ in annual advertising budgets across multiple channels including Meta, TikTok, and other emerging paid social channels.Leading a joint project with Smartly.io to build a custom automation feed, tailored to HelloFresh’s global needs, which will 10x the efficiency and speed of campaign management at scale. Building dashboards (Clarisights, Tableau, Excel) to monitor performance trends and inform strategic recommendations.Integrating AI tools (ChatGPT, Gemini) into creative analysis and audience segmentation, accelerating testing cycles and content relevance.Collaborating with agencies and internal stakeholders to scale UGC and optimize creative strategy across markets.
EDUCATION
SRH University
Master's degree in International Business Management & Leadership
University of Calicut
Bachelor of Technology - BTech, Applied Electronics And Instrumentation Engineering
Govt.Brennen Higher Secondary School
High School, Mathematics and Computer Science
SKILLS
ABOUT ARSHIN ASHARAF
I’m a strategic marketing and marketing ops professional with 5+ years of experience driving growth across global startups and scale-ups — including HelloFresh, where I managed over €10M+ in annual ad budgets across Meta, TikTok, and X.My background blends hands-on performance marketing with a deep interest in systems, data, and long-term thinking. I’ve led full-funnel acquisition strategies, built performance dashboards, implemented CRM systems, and worked cross-functionally with product, creative, and analytics teams to drive measurable business impact. I\'m also experienced in using tools like Smartly, HubSpot, Clarisights and Tableau to automate processes, generate insights and scale performance.What motivates me most is solving complex problems through clarity — whether that’s streamlining operations, turning insights into action, or helping founders scale with purpose. I’m currently upskilling in SQL and Power BI to strengthen my ability to lead with data.I thrive in fast-paced environments where structure and creativity go hand-in-hand, and I’m especially drawn to mission-driven teams that value both performance and long-term vision.
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