Arshi Krishnachar

Experience

1. National Key Accounts Manager Special Lighting

   Philips

   Apr 2003 — Present

   Progression Path:(20••••07 | Since 2008)(Apr 15 - Present) National Key Accounts Manager – Special Lighting, Delhi/ NCR(Oct 13 - Apr 15) Regional Sales Manager – Special Lighting (West), Mumbai(Feb 10 - Sep 10) Key Accounts Manager – Cinema HQ (South America), Baldvin Park-LA, China, Hong Kong, India(Dec 08 - Jan 10) Key Accounts Manager (India, Sri Lanka, Bangladesh, Bhutan, Burma & Nepal), Bangalore(Apr 05 - Feb 07) Deputy Manager – OEM Business, Bangalore(Apr 04 - Mar 05) Assistant Manager – OEM Business, Bangalore(Apr 03 - Mar 04) Sales Officer – OEM Business, BangaloreDuring the first stint I joined as sales officer and handled the largest OEM Base in Karnataka and added new accounts and due to extraordinary performance became Assistant Manager within a year. Moreover in the capacity of Deputy Manager, I handled 2 states of AP and Karnataka and introduced new concepts of marketing with channel business without affecting the stakes of general lighting business.I was involved in managing front of coordinating supply chain, finance, sales and customer facing. I have successfully cracked the new accounts like MRPL, Voltas and Signage business and initiated to introduce LED Strip lighting in OEM Business through crystal display system through 3M team.During the second Stint I handled a business of INR 400M with a team of 5 members. Besides managed frontier markets with thorough knowledge of go to market and OEM business. I captured the market share and pie share and became trend setter in the industry with performance and gained more NPS Score. I oversaw start up business evolving End to End solution with BMC Model and grown from key accounts manager to national sales manager heading pan India sales.

Skills

• Contract & Negotiations
• Channel Marketing
• Customer Embedded Relationships
• PR/ Liaison
• Profitability Management
• Business Start-Ups
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Key Accounts Management
• Operations Management
• Trade Marketing
• Product Marketing
• Cross-Functional Team Management
• Channel Management
• Profit Centre Operations
• Gtm Strategy
• Setting-Up New Ventures
• Business Intelligence
• Effective Customer Engagement
• Strategic Planning & Execution
• Product Management
• Route to Market
• Sales & Marketing
• Contract Negotiations
• Stakeholder Mapping
• Analytical Business Planning
• Sales Management
• Operational Excellence
• Relationship Building
• Closure of Opportunity to Revenue
• Innovative Selling
• Turnaround Management
• Strong Market & Commercial Acumen
• Sales & Distribution Development
• Customer Base Management
• Team Building & Motivation
• Product Development
• Project Management
• Building New Services & Business