Arshia Taneja

About Arshia Taneja

Chasing The Extraordinary Through Innate Ingenuity My journey began at 18 when a compliment about my baking turned into an entrepreneurial venture; Coco\'s Homemade Cookies, a startup from my home kitchen. Subsequently worked with Lenskart, where I gained invaluable experience in brand marketing, campaign strategies and content curation. Working on Paris Fashion Week and Lenskart\'s collaboration with Rahul Mishra were significant highlights. While balancing my corporate life with college, I pursued my hobbies and passions for modeling and fine arts by becoming a core member of Galore, DU\'s top fashion society, and the Artisto Society. Upon graduating, I had the opportunity to work with the Good Glamm Group as a Social Media Specialist, primarily managing POPxo- developing content strategies in the entertainment and lifestyle spheres. I successfully created a community for women and increased original content by 97%. Additionally, I collaborated with other in-house brands such as ScoopWhoop, OKTested, Sirona, MyGlamm, Manish Malhotra Beauty, and POUT by Karan Johar, executing various campaigns for visibility and engagement. Fun facts about my journey so far- Hosted Sirona Hygiene\'s Women\'s Day event \"Rage Room\", with over students at Bharati Vidyapeeth Deemed University- Became the face for Bleu by Sirona on social media platforms, featuring in multiple podcasts- Freelanced as a model and content curator for over two years, creating content for fashion brands- Self-taught makeup artist, working with Mrs. India participants and winners- Directed and self-executed/shot content shoots.

Experience

1. Gtm- Strategy

   Zomato

   Jun 2025 — Present · Gurgaon, IN

   B2B SaaS Marketing/ GTM and Strategy at Zomato Tech | Building Nugget