Arsheen Chopra

Ad Operations Specialist @Cluep

Toronto, ON, CA

Managing Setup, QA, CTR/VCR, and Delivery: Overseeing the setup, quality assurance (QA), click-through rates (CTR), video completion rates (VCR), and timely delivery of over 40 digital mobile campaigns for both the US and Canadian markets- Campaign Optimization: Leading the optimization of campaigns for key performance indicators (KPIs) such as viewability, invalid traffic (IVT), and overall campaign effectiveness using industry-leading tools like DoubleVerify, Integral Ad Science (IAS), and MOAT- Vendor Collaboration: Working closely with specialized business intelligence (BI) vendors, including Crossix and Cuebiq, to troubleshoot and fine-tune campaign performance, ensuring maximum ROI and accuracy in targeting- Performance Monitoring: Monitoring key metrics at the publisher level, including viewability, IVT, block rates, and geo-targeting (in-geo rate), to identify and select top-performing publishers for optimal campaign delivery across various markets.