Arshad Rawthar

About Arshad Rawthar

Data-driven Insights & Analytics professional with expertise in leveraging syndicated data (Nielsen RMS, Kantar Home Panel) and internal data to deliver actionable insights. Manage end-to-end Monthly Business Reviews presented to the Senior Leadership team. Proven experience in building Sales Decomposition Analytics models, Price Pack Interventions, Portfolio Optimization frameworks, Bundling strategies, and Outlet-level analysis.

Experience

1. Manager- Insights & Strategy

   Hindustan Coca-Cola Beverages

   Oct 2024 — Present

   1) Nielsen data SME- owning end-to-end capability building by training teams on Nielsen methodologies, KPIs, and insights generation to enable business driven analysis2) Developed an automated Sales Decomposition Analytics framework that disaggregates sales performance into push, pull, and availability (OOS) drivers, helping stakeholders pinpoint root causes and prioritize high-impact actions across SKUs.3) Strengthened execution discipline at the outlet level by driving mandatory weekly billing of fast-moving Small PET SKUs to reduce out-of-stocks, while recommending higher average order volumes to secure incremental shelf space and block competitive encroachment.4) Designed outlet-level SKU assortment recommendations by channel and outlet class to optimize breadth and depth, protect shelf space, and increase store presence.5) Recommended scaling up Fanta to win the Orange flavour segment, countering key competition’s bundling strategy and strengthening category leadership.6) Designed a distribution-led bundling strategy by pairing a new launch with high-reach Small PET SKUs to rapidly build penetration in value channels and win in the affordable price segment.7) Developed a market share growth strategy for the Non-Mango Juice category by identifying best practices from high-performing markets and driving recommendations around distribution expansion, SKU breadth, and shelf-space optimization.

Education

• Wilson College Chowpatty Mumbai 400 007

  Bachelor of Science (B.Sc.)

• MARC School of Business

  Master of Business Administration (MBA)