Arshad Iqbal
Media Buyer @ NewForm | Web & App Marketing | Google, Meta, Media Buying & Programmatic Ads | Marketing Analytics | Ex - Hike, Zupee
- Role
- Media Buyer at NewForm
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Arshad Iqbal
Scaling brands through data-driven performance marketing, specializing in Google, Meta, ProgrammaticPlatforms Media Buying. Worked with over $4M+ in monthly ad spend for Web & App Marketing across multiple domains. Skilled in creative optimization, media buying, and data-driven decision-making, with a strong focus on user retention and revenue growth. Experienced in GA4, AppsFlyer, and CRM-based data analysis & attribution modeling, ensuring campaign optimizations and maximizing ROAS.
Experience
Media Buyer
Nov 2025 — Present · NY, US
Education
Vellore Institute of Technology
Bachelor of Technology - BTech, Electrical and Electronics Engineering
Dev Samaj Modern School No. 2
Secondary
2009 — 2017
Dev Samaj Modern School No. 2
Senior Secondary, PCM
2010 — 2019
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