Arshad Abbas

About Arshad Abbas

Marketing and growth leader with 15+ years of experience building brands, scaling…

Experience

1. Head of Marketing

   Alphatec Audio Video Pvt Ltd

   Mar 2022 — Present · Mumbai, IN

   Alphatec specializes in delivering innovative audio-visual solutions for B2B and B2C markets across India. As Head of Marketing, I oversee the full spectrum of brand and marketing operations for Alphatec and its international brand portfolio, driving innovative strategies to enhance brand value, generate demand, and deliver business growth. My expertise spans brand launches, digital marketing, PR, event management, and multi-channel media planning, with a focus on cost-effective and high-impact outcomes.The role involves conceptualizing and managing end-to-end communication strategies. Steering timely digital & offline marketing with focus on innovation & disruption; managed marketing programs across various media – Traditional and New age media including paid search, display, content, mobile marketing, email marketing, video marketing, organic search and social media.The key aspects of the role are driving innovative, cost effective & high impact marketing & PR strategies which not only increase brand value & company image but also supported business by generating leads, and acquiring business from potential markets.

Education

• University of Lucknow

  Bachelor's degree, Economics

• Savitribai Phule Pune University

  Master of Business Administration (M.B.A.), Marketing

  1997 — 1999

• Savitribai Phule Pune University

  Master of Business Administration - MBA, Marketing