Arsh Sharma
Director of Growth Marketing | Demand Gen & Pipeline | SaaS, Fintech, PLG | Reforge, GrowthX
- Role
- Director - Growth at Khatabook
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Arsh Sharma
Growth leader with 10+ years of experience scaling acquisition, retention, and monetization for high-velocity fintech and SaaS products. At Khatabook, I lead the Growth organization across Payments and Lending—owning funnels, GTM strategy, product-led growth, lifecycle, and experimentation to unlock sustainable revenue and user activation at scale.I operate at the intersection of product, data, marketing, and revenue, and enjoy solving zero-to-one + scale problems. My work spans merchant growth, credit adoption, funnel optimization, monetization experiments, and multi-channel engagement frameworks using lifecycle automation and deep cohort insights.Previously at OkCredit, FusionCharts, Pluto7 (Google Cloud partner), and Roposo, I have built and led growth engines across performance marketing, retention, SEO, product activation, B2B demand gen, and content-led acquisition for global markets (US, EU, India).What I love working on- Product-led acquisition & activation- Retention systems, lifecycle journeys & habit loops- GTM strategy for new product lines- Experimentation systems (A/B, CRO, funnel redesigns)- Monetization & LTV optimization- Cross-functional leadership across Product, Sales, Data & OpsI thrive in fast-moving environments where growth is a company-wide priority and the mandate is to solve real user problems with scalable systems.
Experience
Director - Growth
Apr 2024 — Present · Bengaluru, IN
Leading Growth for Payments & Lending, owning acquisition, activation, retention, and revenue for India’s largest MSME fintech ecosystem.Key Impact- Own end-to-end Growth charter across onboarding, activation, lifecycle, and monetisation for Lending (including EDI) and Payments- Drive cross-functional roadmap with Product, Data, Risk, Collections, and Sales to improve funnel efficiency and merchant LTV- Built scalable engagement and remarketing systems across WhatsApp, push, in-app, and offline channels- Lead the growth team and collaborate closely with CXOs to drive monthly disbursal, repayment, and merchant retention goals.
Education
GrowthX®
GX4 Cohort, Growth
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