Arsalan Ali
Head of Salesforce Product @Enpal
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WORK HISTORY
Head of Salesforce Product @Enpal
Berlin, DE
Leading a cross functional team to manage and streamline processes related to Customer Acquisition.Own processes from Marketing to Sales, responsible for Marketing integration with Salesforce and then the whole Sales process within Salesforce including integrations with downstream systems such as installation, billing and finance.Implemented and managed three different Sales Channels namely Video, Field and Partner Sales within Salesforce.Actively work with stakeholders from Customer Acquisition and other downstream systems to prioritise needs, scope out requirements, plan Salesforce team capacity and deliver projects in an iterative manner.Design features and functionalities in Salesforce in a way so that they are scalable but are also able to meet future internationalization demand.
EDUCATION
National University of Sciences and Technology (NUST)
Bachelors in Engineering (BE)
ABOUT ARSALAN ALI
As Salesforce Product Lead at Enpal, I lead a cross-functional team to manage and streamline processes related to customer acquisition, from marketing to sales, across three different sales channels. I have over 10 years of experience with global teams and enterprise software projects, focusing on technology, requirement engineering, strategy, Salesforce CRM, and solution design. I am passionate about creating a seamless digital experience for our customers and partners, and I actively work with stakeholders from various systems and regions to prioritize needs, scope out requirements, plan capacity, and deliver projects in an iterative manner.
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