Arsalan Abbasi
Performance Marketer | Google Ads | Meta Ads | Web & App Marketing | Programmatic (DV360, Moloco, Liftoff) | Media Buying | Marketing Analytics
- Role
- Assistant Manager - Performance Marketing at Hike
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Arsalan Abbasi
I’m a performance marketer focused on scaling consumer businesses through data-driven…
Experience
Assistant Manager - Performance Marketing
Jun 2025 — Present · Lucknow, IN
Managed $100K+ monthly ad spend In The US market across Facebook, TikTok, Applovin, Unity, and programmatic networks, scaling performance marketing campaigns to acquire high-value depositors- Reduced D7 CAC by 48% and increased ROI by 7% through A/B testing, audience segmentation,and full-funnel campaign optimization-Improved ad creative performance by leading the end-to-end creative strategy — from concept andproduction to testing and analysis-Partnered with product team to optimize in-app user flows and monetization features, boostingdepositor acquisition and improving D7 retention by 7%
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