Arron Benson
IT Product Manager - Marketing @Wynn Resorts
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WORK HISTORY
IT Product Manager - Marketing @Wynn Resorts
Las Vegas, NV, US
EDUCATION
Regis University
Bachelors, Marketing
SKILLS
ABOUT ARRON BENSON
Product Leader with 10+ years of experience building customer engagement, loyalty, and marketing technology platforms across hospitality, gaming, and digital media. I specialize in designing data-driven systems that connect customer behavior with real-time marketing decisions, enabling organizations to deliver personalized experiences at scale. At Wynn Resorts, I led development of a custom campaign management platform that automated marketing execution and integrated deeply with Braze and our data infrastructure. I also launched real-time offer engines that personalized guest experiences based on live gaming behavior. My work focuses on the intersection of product, marketing technology, and customer growth, including: • Loyalty platforms and rewards ecosystems • Real-time personalization and offer engines • Braze and marketing automation infrastructure • Cross-channel customer journeys and experimentation • Scalable engagement systems that drive revenue I enjoy partnering with marketing, data, and engineering teams to transform complex engagement strategies into reliable product platforms.
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