Arron Benson
Product Leader | Loyalty Platforms & MarTech | Braze & Customer Engagement | Real-Time Personalization
- Role
- IT Product Manager - Marketing at Wynn Resorts
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Arron Benson
Product Leader with 10+ years of experience building customer engagement, loyalty, and marketing technology platforms across hospitality, gaming, and digital media. I specialize in designing data-driven systems that connect customer behavior with real-time marketing decisions, enabling organizations to deliver personalized experiences at scale. At Wynn Resorts, I led development of a custom campaign management platform that automated marketing execution and integrated deeply with Braze and our data infrastructure. I also launched real-time offer engines that personalized guest experiences based on live gaming behavior. My work focuses on the intersection of product, marketing technology, and customer growth, including: • Loyalty platforms and rewards ecosystems • Real-time personalization and offer engines • Braze and marketing automation infrastructure • Cross-channel customer journeys and experimentation • Scalable engagement systems that drive revenue I enjoy partnering with marketing, data, and engineering teams to transform complex engagement strategies into reliable product platforms.
Experience
IT Product Manager - Marketing
Dec 2020 — Present · Las Vegas, NV, US
Education
Regis University
Bachelors, Marketing
2005 — 2007
Skills
- Brand Awareness
- Advertising
- Marketing
- Marketing Management
- Database Marketing
- Direct Marketing
- Direct Mail
- Access
- Corporate Communications
- Segmentation
- Marketing Strategy
- Event Planning
- Management
- Customer Acquisition
- Team Building
- Email Marketing
- Marketing Communications
- Social Media Marketing
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