Carl Arriaga
Create and Identify Brand Awareness through Visual Storytelling. Experienced graphic designer specializing in brand development and product packaging, with a strong foundation in both traditional and digital media.
- Role
- Visual Storyteller Creative Director Consultant at Digital-Reign
- Location
- Pasadena, CA, US
- LinkedIn followers
- 500 followers
About Carl Arriaga
I\'m an art director and designer with a knack for blending traditional design with interactive creativity. Over the years, I’ve had the chance to work on everything from fresh new brands to rebranding iconic names for agencies like O&M, Y&R, Landor, Grey, and The Food Group. I’ve helped shape brands for major players like WestRock, Honda, Mattel, Disney, FOX, Procter & Gamble, 3M, Sony, Universal Studios, Warner Bros, Nestlé, and Precision Dynamics International, to name a few.Born in Brooklyn with a pencil in hand and raised by the creative energy of Harlem on 125th Street, my upbringing was all about culture and expression. I attended Fiorello H. LaGuardia High School of Music & Art, where I found my love for cappuccinos and Warhol. After diving into the CETA Program in Graphic Design, I landed my first gig as a junior graphic designer at Y&R, kicking off a career filled with exciting projects. From Madonna to IBM, Nestlé for Disney, Mattel to 3M, my work spans across a ton of different industries. Now, I’m excited to bring that experience and fresh perspective to new creative challenges and create designs that make an impact.
Experience
Visual Storyteller Creative Director Consultant
Jan 2000 — Present · Los Angeles, CA, US
Direct and manage the creative team. Produce award-winning websites and interactive media. Design and develop print media, advertising, packaging and corporate identity. Manage and maintain office production processes, including planning, scheduling, sales and customer support.
Education
Fiorello H. LaGuardia High School of Music & Art and Performing Arts
High School Diploma
1974 — 1977
Skills
- Creative Services
- Packaging Graphics
- Trade Shows
- Direct Mail
- Retail Packaging
- Banners
- Pop Design
- Adobe Creative Suite
- Catalogs
- Concept Design
- Graphic Design
- Branding & Identity
- Concept Development
- Pre-Press
- Creative Direction
- Indesign
- Posters
- Mac
- Logo Design
- Print Production
- Typography
- Industrial Design
- Art Direction
- Newsletters
- User Interface Design
- Web Design
- Photoshop
- Interaction Design
- Pop Displays
- Creative Development
- Brand Development
- Corporate Identity
- Layout
- Illustration
- Production
- Graphics
- Advertising
- Magazines
- Multimedia
- Digital Illustration
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