Catherine R.
Head of Digital Content and Publishing @Air Canada
Signup · Get unlimited contacts
WORK HISTORY
Head of Digital Content and Publishing @Air Canada
Toronto, ON, CA
Senior leader within the IT Digital branch, responsible for the end-to-end (E2E) content supply chain. Primarily focused on digital content strategy and publishing, marketing, product management and adoption, customer/user experience, data, employee/talent retention, and processes optimization. Responsible for driving the content and design strategy, publishing and ongoing operation behind and other owned digital channels, leading a growing team of high-performing talented professionals, and ensuring the delivery and operationalization of engaging digital content experiences for a global customer base: Lead the Digital Content and Publishing Team (30+ team members) including UX/UI designers, copywriters, editors, developers, content management analysts, quality assurance analysts, SEO specialists, team and project managers. Responsible for driving the content strategy behind Air Canada\'s owned digital channels which includes an array of websites and mobile apps, such as with 26 web editions in 9 languages, working closely with revenue management, international sales, data, product, legal and operational departments. Champion the optimization of digital workflows and end-to-end processes. Own and manage the Search Engine Optimization (SEO) product. Lead eCommerce Marketing initiatives. Own and manage the Offer Marketing Platform product, including partnerships, budget/invoicing, and adoption (for 32 web editions in 9 languages and 14 currencies, the email product, and paid-media channels). Member of the Accessibility Centre of Excellence (CoE). Core Committee Member of the Test & Learn
EDUCATION
CEI (Centro Electronico de Idiomas)
Certificate, English Language
CEI (Centro Electronico de Idiomas)
Certificate, French Language
Universidad del Zulia
Architect (B.Arch.), Architecture and Design
ABOUT CATHERINE R.
As a senior creative and communications leader, I transform strategic visions into market-ready realities — guiding initiatives from spark through seamless launch. Over a 20-year career, ’, — across domestic and international markets.I lead by example and with empathy — hiring, mentoring, and empowering cross-functional teams, both onsite and remote — to tackle complex challenges through a balanced blend of data-driven insight and creative ingenuity.In the past decade, I’ve expanded my toolkit to encompass, including: AI/GenAI and tech-stack strategy Market intelligence and go-to-market leadership Brand architecture and organizational design Omnichannel marketing orchestration Digital experience optimization (CX, SEO, accessibility) Performance management and analytics integrationI’ve successfully applied these capabilities across. Fluent in English, French, and Spanish, I thrive on navigating cultural nuances and collaborating seamlessly with global teams.When I’m not architecting the next big campaign, you’ll find me capturing stories through my camera lens or writing travel essays.If you’re seeking a creative leader to drive your next bold idea, let’s connect!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.