Arpit Srivastava

About Arpit Srivastava

Marketing & Brand Leader with 15+ yrs of rich experience across Consumer Goods (Mobiles) & Start-Ups at Xiaomi India, CARS24, Samsung India, Sony India, leading Brand, Business Growth, Digital Marketing, CRM, Performance Marketing, SEO, Product Marketing, Category Marketing and GTM.Key skills- Marketing, Brand Management, Product Marketing, Customer Acquisition, CAC Optimization, CRM, SEO, Digital Marketing (Paid & Organic Channels), Media Planning (ATL, BTL), Consumer Research, e-Commerce, Trade Marketing, Channel Sales Management, Team Building, Leadership.

Experience

1. Associate Director

   Xiaomi India

   Mar 2025 — Present

   Driving business growth by creating stellar brand experiences via omnichannel retail, D2C, CRM; solving for organizational goals of premiumization and ecosystem attachment.

Education

• Balaji Institute of Modern Management

  Master of Business Administration (MBA), Marketing

  2009 — 2011

• Institute of Science - Banaras Hindu University

  B.Sc. (Hons)

  2006 — 2009

• Indian Institute of Management, Calcutta

  Executive Education, Brand Management

  2018 — 2018

Skills

• Sales Management
• Advertising
• Market Research
• B2b
• Business Analysis
• Atl Marketing
• Product Training
• Crm
• Training
• Business Strategy
• Product Management
• Account Management
• Product Development
• Brand Management
• Marketing Strategy
• Media Planning
• Product Marketing
• Campaign Strategies
• Btl Activations
• Strategy
• Gtm
• Marketing
• Marketing Research
• Product Launch
• Leadership
• Competitive Analysis
• Customer Relationship Management (Crm)
• Team Management
• Business Development
• Digital Marketing
• Marketing Management
• Program Management
• Marketing Communications
• Vendor Management