Arpit Raj
Assistant Marketing Manager | MBA (Symbiosis) | GTM Strategy & Growth Marketing | Ex-Toyota
- Role
- Assistant Marketing Manager at Accocca Construction
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Arpit Raj
I work at the intersection of commercial strategy, marketing operations and data analytics. Over the past 4 years across real estate and automotive sectors, I have led channel strategy, GTM execution and performance-driven campaigns.Marketing, to me, is clear and creative communication of the problem a service solves for its customer.Going viral may rent attention, but clarity helps own trust. And I prefer ownership!
Experience
Assistant Marketing Manager
Jun 2025 — Present
Heading the GTM strategy for Accocca\'s residential projects, managing the entire marketing funnel from ATL and BTL campaigns to optimizing lead conversions through Customer Experience (CX) Frameworks.Key Contributions- Reduced CPL by 13%, renegotiating ATL contracts, targeted financial activations and co-branded campaigns- Developed a data-driven CX framework, shifting focus to sales velocity optimization and value-added inclusions, driving a 10% growth in referral business- Led a Channel Partner Meet, developing incentive program for activation of 15+ brokers for new launched projects.
Education
B. M. S. College of Engineering
Bachelor of Engineering, Mechanical Engineering
Symbiosis Institute of International Business
Master of Business Administration - MBA, International Business
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