Arpit Katoch
Brand Monetisation @Meesho
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WORK HISTORY
Brand Monetisation @Meesho
Bengaluru, IN
Managing a team of 8 Relationship Managers overseeing 200+ brands across Fashion, Footwear, and Grocery categories.~ Directed monthly ad budgets of up to INR 8.5 Cr during peak sales to maximize reach and conversions.~ Delivered consistent GMV and ROI targets through high-performance and brand awareness campaigns.~ Optimised brand catalog performance by driving ROI-focused campaigns with continuous monitoring and adjustments.~ Boosted brand visibility by leading awareness campaigns across the Meesho homepage and digital channels, achieving up to a 20% uplift in brand recognition.
EDUCATION
University of Essex
Master's degree, Data Science
Kurukshetra University
Bachelor of Technology - BTech, Computer Science
ABOUT ARPIT KATOCH
Data Science professional with a strong foundation in Computer Science and nearly 4 years…
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