Arpitha K

About Arpitha K

As a digital marketing professional with 4 years of experience, I help businesses of all types thrive in the online world. I specialize in Google Ads, SEO, SMM, and email marketing, and I have worked directly with Google clients, managing and optimizing large-scale campaigns and accounts.I have a Master of Business Administration degree from RV Institute of Management, where I learned valuable skills and knowledge in marketing, management, and analytics. I also completed an advanced digital marketing course at Learn Digital Academy, where I earned multiple certifications from Google, including Google Digital Garage, Google Analytics, and Google Ads Search. I am passionate about driving digital transformation for businesses, and I always seek to learn and improve my skills and expertise. I offer clients the opportunity to experience our solutions firsthand, and then decide. Your business\'s growth and success are what matter most to me.

Experience

1. Senior Digital Marketing Executive

   Simpli Namdhari\'s

   Jun 2024 — Present · Bangalore Urban, IN

   As a Senior Digital Marketing Executive at Simpli Namdhari’s (June 2024–Present), I lead end-to-end campaign execution across Meta, Google, WhatsApp (Gupshup), and email (Mailmodo), covering weekly promos, store launches, product-led campaigns, and brand initiatives like Anti-Quick Commerce and Vocal for Local. I manage performance marketing (search, display, video, app installs), SEO optimization, and analytics via GA4, GTM, and Search Console. My role also involves planning content for social media, collaborating with platforms like Times Internet and ZEE5, and coordinating with internal teams for seamless execution across e-commerce, creative, operations, and product development. Additionally, I handle marketplace ads on Zomato, Swiggy, and Amazon for our in-house brands.

Education

• K S Institute of Technology, BANGALORE

  Bachelor of Engineering - BE, Electronics and Communications Engineering

• RV Institute of Management

  Master of Business Administration - MBA

• Learn Digital Academy

  Advanced Digital Marketing Course, Digital Marketing

  2017 — 2017