Arpita Ghosh
Senior Manager Programmatic at Interactive Avenues, IPG Media Brands | Programmatic Media Buying, DSP, SSP, Google Adwords| Ex-GroupM
- Role
- Director Programmatic at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Arpita Ghosh
As a Senior Manager Programmatic at Interactive Avenues, I lead programmatic accounts for Urban Company, kohler, Dyson, Emami and previously managed Pepsi India. I have over 11 years of experience in strategic thought leadership and hands-on tactical execution for client\'s campaigns and projects. I strategize and manage month-on-month performance campaigns to generate leads/enquires for the brand and map to the bottom funnel (final sales). I also plan and implement personalized communication on various digital channels. I work closely with Sales, Account Management from campaign scheduling to ensuring smooth delivery of assets and media, meeting and surpassing advertisers\' expectations. I am passionate about delivering innovative and effective solutions that drive business growth and customer engagement. I hold an MBA in Marketing & HR from West Bengal University of Technology and a Bachelor of Science in Zoology from Serampore College(University of Calcutta). I am also certified in Google Adwords, Google Analytics, and Google Video Advertising.
Experience
Director Programmatic
Feb 2026 — Present · Gurugram, IN
Education
Srerampore College(University of Calcutta)
Bachelor of Science (BS), Zoology
2005 — 2008
West Bengal University of Technology, Kolkata
Master of Business Administration (MBA), Marketing & HR
2010 — 2012
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