Arpita Agnihotri

Program Manager @Adobe

Noida, IN

Spearheaded the end-to-end execution of email marketing campaigns for the EMEA region, managing campaign briefing, segmentation, execution, and post-campaign analysis.Utilized Adobe Campaign Standard, Marketo Engage, and Salesforce Marketing Cloud to build multi-touch, dynamic and personalized customer journeys.Collaborated with cross-functional teams across creative, analytics, CRM, and regional marketing to ensure on-time, brand-compliant campaign launches.Developed and optimized customer journeys using workflow automation, dynamic content, and behavioral triggers to increase engagement rates and campaign performance.Ensured GDPR and CAN-SPAM compliance by implementing robust opt-in/opt-out protocols and ensuring legal checks across all EMEA-specific communications.Monitored performance metrics (Open Rate, CTR, Bounce Rate, Unsubscribe Rate, Deliverability) using Adobe Analytics, Tableau, and Excel Pivot Dashboards.Conducted A/B and multivariate testing on subject lines, CTAs, email content blocks, and send times to drive continuous performance optimization.Used Litmus and Email on Acid for thorough QA testing across browsers and devices to ensure pixel-perfect, responsive designs.Managed and optimized email segmentation strategies by leveraging Salesforce CRM, improving targeting and personalization based on audience demographics and behavior.Documented and analyzed campaign performance data and prepared quarterly business reviews (QBRs) for key internal stakeholders.Utilized Adobe Workfront for project management and stakeholder alignment to ensure transparency and on-time delivery of campaigns.Used Jira for project tracking, risk mitigation, and task assignments across regional teams and vendors.Supported localization efforts for 10+ EMEA markets by working with internal localization teams and translation vendors.Improved campaign turnaround time by 30% through process automation and collaborative tooling.

Mody University of Science and Technology

Bachelor of Technology (B.Tech.), Electrical, Electronics & Communications Engineering