Arpita Sinha
Strategic Storyteller| Media Relations| Brand Builder
- Role
- Senior Director of Communications at SARTHA
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Arpita Sinha
A result-driven communications professional with 18 years of industry experience in 360-degree communications. I have been managing and spearheading Comms and Media mandates for International Tourism boards for the last ten years. Strong expertise in media relations & and liaising, crisis communications, and content creation for cross-communication platforms, including Print, Digital, Public Affairs, CSR, and Advocacy. For over a decade, I have been instrumental in corporate storytelling of leading brands, leadership profiling, C-suite interviews, crisis management, and thought leadership in Food and Retail, FMCG, Healthcare, Entertainment, Aviation, Auto, Travel, and Tourism. I have worked with reputed Agencies all throughout, demonstrating my strong media relations. Have successfully handled crisis management for a renowned F&B brand for five years in a row. Expertise: Brand Communications, Reputation Management, Employee Engagement, Media Relations & Content Generation, Crisis Communications, Public and Corporate Affairs.
Experience
Senior Director of Communications
May 2015 — Present · New Delhi, IN
Media and Communications Specialist for Travel and Tourism.
Education
Assam University
Bachelor of Arts - BA, Arts Stream
Wigan & Leigh College, New Delhi
Post Graduation , Mass Communication/Media Studies
2006
Jamia Millia Islamia
Masters Degree, Mass Communication/Media Studies
MA ( Mass Communication)
PGD in Mass Communication, Communication and Media Studies
2003 — 2005
Assam University
Higher Secondary , Arts
1997 — 1999
Assam University
Bachelors in Arts , Arts
1999 — 2002
Skills
- Marketing
- New Business Development
- Brand Management
- Customer Relationship Management (Crm)
- Managing Media Relations
- Media Relations
- Press Releases
- Crm
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