Arpita Singh
Sr Manager - Digital Marketing Analytics @United Airlines
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WORK HISTORY
Sr Manager - Digital Marketing Analytics @United Airlines
EDUCATION
Shaheed Sukhdev College Of Business Studies
Bachelor of Business Studies
Indian School of Business
Post Graduate Programme, Strategy & Marketing
SKILLS
ABOUT ARPITA SINGH
5 years of experience in Strategy and Digital Consulting across the Retail and CGS space, with a focus on helping clients with Digital Marketing and e-Commerce strategy and implementation. Worked on Big Data & Analytics-driven Market Entry & Sales Acceleration, Digital Sales Acceleration, RTM Strategy, Product Portfolio & Pricing Strategy and Business Transformation. Part of the ‘Digital Commerce’ team – advised clients on on-platform and off-platform levers including paid & influencer marketing, SEO/ SEM, content strategy, UI/ UX, pricing & promotion strategy and analytics-driven insight generation to grow business. Have a keen interest in Psychology; currently pursuing courses to better understand Consumer/ User Psychology.
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