Arpita Patra

WORK HISTORY

EDUCATION

SKILLS

ABOUT ARPITA PATRA

Driving Digital Growth, Brand Impact & Customer-Centric TransformationI’m a marketing leader passionate about building future-ready brands and scaling digital ecosystems. With 11+ years of experience across e-commerce, fashion retail, media, and B2B tech, I’ve helped global brands like Levi’s, Amazon, Myntra, and Star India shape their digital journeys, drive growth, and connect deeply with evolving consumers.Growth & Performance MarketingI specialize in designing data-driven performance marketing strategies that go beyond short-term acquisition to drive customer lifetime value, retention, and revenue growth. From scaling Levi.com across SAMEA to driving demand-gen at Amazon, I’ve helped brands unlock digital growth by integrating media, content, and CRO into a seamless funnel strategy.Integrated Marketing CampaignsI’ve led award-winning, integrated marketing campaigns combining Digital, ATL, BTL, PR and Social channels, that not only deliver results but also create cultural resonance and brand relevance. At Levi’s, I worked on the repositioning of the women’s category through multi-channel campaigns designed to connect with evolving consumer mindsets. At Myntra, I transformed the End of Reason Sale (EORS) into a flagship fashion e-commerce event, achieving record-breaking consumer engagement and industry recognition for campaign excellence. Earlier at Star India, my work spanned brand building, content-led marketing, and regional activation strategies—that combined scale, emotion, and innovation.Brand StrategyI build brand platforms rooted in consumer insight, market intelligence, and business ambition. From repositioning Myntra and launching new product narratives at Levi’s to defining customer value propositions (CVPs) for Amazon’s B2B platform, I’ve created scalable, cross-channel strategies that drive brand equity, market differentiation, and customer connection. My work blends storytelling, GTM planning, media strategy, and competitive analysis to create brands that thrive across touchpoints.CRM & MarTechAt the core of my approach is customer-centricity enabled by data. I’ve led CRM transformations across regions, implementing omnichannel engagement strategies through marketing automation platforms, Analytics, and AI/ML-powered personalization. From WhatsApp CRM rollouts to lifecycle marketing, I’ve enhanced retention, improved engagement metrics, and delivered scalable solutions through a strong MarTech stack. I believe the future of marketing lies in intelligent, personalized, insight-driven experiences.