Arpita Chatterjee
Growth Marketing Manager| Growth & AI-Driven Strategies | SEO, Lead Gen & Demand Frameworks | IIM Alum | AI Agentic GIS | Marketing consultant for startup
- Role
- Growth Marketing Manager at Codvo.ai
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Arpita Chatterjee
Head of Marketing Communication | 11+ Years in Growth, Digital & Brand Strategy | Wealth Management & Fintech Specialist | IIM AlumnaI build marketing engines that turn complex businesses into trusted, client-loved brands.Currently leading Marketing & Communication at International Money Matters Pvt. Ltd.(IMMPL) — one of India’s most respected wealth advisory firms — I design and execute full-funnel strategies (ATL + BTL) that consistently strengthen brand equity and drive qualified lead flow in a highly regulated industry.Key impact highlights:• Conceptualized and rolled out a proprietary Demand Generation Framework that improved inbound lead quality by 2X+ and shortened sales cycles through data-driven dashboards and automated nurturing.• Spearheaded integrated digital campaigns (SEO, Performance Marketing, LinkedIn & Content Syndication) that lifted organic traffic.• Built and nurtured high-value media relationships resulting in 100+ features in ET Wealth, Mint, Moneycontrol, CNBC Awaaz, and Forbes India.• Led cross-functional rebranding and client communication revamps that earned the “Best Employee of the Year” award.Trained at IIM Indore for Marketing and Brand management, certified in AI, Certified in leadership skills and digital Marketing and Brand management (IIMBx, Coursera & Google), and passionate about neuromarketing and behavioral economics, I blend creativity with rigorous analytics to deliver measurable growth.Currently exploring senior growth, marketing, and communication leadership roles (Head of Marketing, VP Growth, GM Marketing), preferably Bangalore or remote across India.Let’s connect if you’re building the next big thing in finance or need someone who can translate strategy into revenue. Always open to a quick coffee/chat! a••••••••@gmail.com | Open to opportunities
Experience
Growth Marketing Manager
Feb 2026 — Present · US
Thought leadership, Marcom and lead generation and management for AI Agentic GIs, Ai Assistant
Education
Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
Bachelor's in computer application, Computer Science
2007 — 2009
Indian Institute of Management, Indore
Master of Business Administration - MBA, Marketing/Marketing Management, General
St. aloysius College, Jabalpur
Bachelor of Applied Science - BASc, Computer and Information Sciences and Support Services
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