Arpita Arora

About Arpita Arora

Accomplished strategist with experience working with Fortune 500 retailers in areas such as product strategy, merchandizing, marketing, operations, customer experience and customer growth. Developed and led long-term coffee strategy for Starbucks with growth potential of $40.6M by 2021, achieved $10M growth by end of 2019 with new espresso product launch based on recommendation. Managed online and in-store strategy of Fresh Foods category at SAMS Club (Walmart),$6B in annual revenue; launched multiple products that helped improve online selection, in-store merchandising and associate performance at Walmart. Developed and led customer growth strategy for largest B2B customer segment for Walmart with $60M growth potential. Based on the success, recommendations were incorporated for entire B2B customer base for Walmart. Developed and led marketing strategy for Staples B2B customers, achieving more than 40% incremental growth in each category. Received Staples Star Award from Director of marketing at Staples. Leverage strong interpersonal communication skills to build strong relationships across the organizations. Core competencies: − Customer Experience − Problem Solving − Marketing Strategy − Customer Growth Strategy − Customer Engagement Strategy − Competitive Analysis − Strategical Modeling − Category Growth Strategy − Customer Empathy

Experience

1. AVP, Marketing and Sales

   Univera, Inc

   Dec 2021 — Present · Seattle, WA, US

   Developed Growth Strategy for the Organization, which drove growth of ~25% for 2022 and 35% for 2023• Led the launch of the New Website, which drove 5% growth by end of 2022• Led Digital Marketing, Analytics and Insights and Customer Services teams

Education

• Babson F.W. Olin Graduate School of Business

  Master of Business Administration (MBA)

  2012 — 2014

• Amity University

  PGDM (MBA)

• Motivational Pathway

  B. Tech., Computer Science