Arpit Yadav

About Arpit Yadav

I’m a Full-Stack Digital Marketer specializing in Performance Marketing with 4 years of experience helping eCommerce and DTC brands scale profitably through data-driven paid ads, retention strategies, and omnichannel automation.Achievements• Scaled a digital product from 0 to 3 lakh downloads, managing everything from product-market fit to digital growth.• Achieved 300% ROAS uplift by optimizing paid campaigns across Google, Meta, and CRM-driven remarketing funnels.• Boosted user retention and purchase conversion time through CRO, automated journeys, and audience segmentation. Data-Driven Growth Strategist — I turn insights into actionable, scalable performance marketing strategies. Performance + Retention Hybrid — I bridge paid acquisition with CRM automation and retention to drive sustainable growth, not just spikes.I’m passionate about partnering with growth-hungry eCommerce and DTC brands ready to scale with high-impact performance marketing and retention systems.

Experience

1. Performance and Growth Lead

   Grownext

   Oct 2025 — Present · Cambridge, GB

   Scaling a tech-enabled home & beauty services platformKey Responsibilities & ImpactLeading end-to-end performance marketing to scale service bookings across home cleaning, repairs, beauty services, and on-demand expert categories.Owning acquisition across Meta, Google, YouTube, and local discovery channels to rapidly grow high-intent leads.Building and optimizing full-funnel user journeys — from ad click → booking → repeat service.Driving ROAS, CAC efficiency, and high-quality lead flow for both web and app.Implementing systematic A/B testing across creatives, offers, landing pages, and service detail pages to improve CVR.Building retention engines using WhatsApp, email, SMS, and in-app nudges to drive repeat bookings and subscription adoption.Collaborating with product teams to improve onboarding flows, service category UX, and app performance.Developing scalable playbooks to launch new cities, new service categories, and seasonal demand campaigns.Running performance reporting, forecasting, and growth experimentation to unlock continuous scale.

Education

• Rajiv Gandhi college

  BCA, Computer applications

  2018 — 2021

• Indira Gandhi National Open University (IGNOU), Delhi

  Master of Business Administration, Marketing/Marketing Management, General

• World Way International School

  12th, PCM

  2012 — 2017