Arpit Sharma

Deputy Manager (Key Accounts Manager E-commerce Marketplaces) @Royal Enfield

Gurugram, IN

Strategic Ownership & Business Expansion: • Spearheaded Royal Enfield’s online business across Amazon, Myntra, and Flipkart, managing GTM, pricing, and assortment planning. • Transitioned the organization’s focus from primary to secondary sales, boosting sell-through and real-time marketplace relevance. • Devised the growth roadmap for online sales in collaboration with third-party aggregator Eshopbox, aligning brand objectives with channel potential.P&L Management & Performance Metrics: • Full ownership of P&L, Gross Contribution, ASP, GMV, return rates, and cancellations across platforms. • Drove margin improvements by refining discount strategies, supply chain costs, and ad ROI. • Developed and monitored weekly KPIs with Tableau and internal dashboards to ensure consistent growth.Fulfillment Model Innovation: • Launched Amazon FBA model for select SKUs to enhance delivery speed and Buy Box wins. • Rolled out SJIT (Stock Just in Time) and SOR (Sale or Return) models for Myntra to reduce inventory risk and increase scalability.• Rolled out DF Node model- Direct fulfilment model with ETrade (seller for SOR model on Amazon) with real-time warehouse inventory. • Integrated Swiggy Instamart as a hyperlocal channel, opening up new D2C sales territory.Campaign, Listing & Content Management: • Led end-to-end campaign execution: Sponsored Ads, Display Ads, Brand Days, and performance-based promotions. • Owned product listings and content optimization across all marketplaces, improving discoverability and conversion rates. • Collaborated with creative teams for seasonal lookbooks, visual merchandising, and campaign storytelling.Competition & Market Intelligence: • Conducted deep competition benchmarking and price intelligence, translating insights into actionable strategy. • Adapted campaign plans based on market shifts and consumer behavior data.

Birla Institute of Management Technology (BIMTECH)

PGDM, Retail Management

MAHARANI LAKSHMIBAI COLLEGE

Bachelor of Commerce (B.Com.), Business/Commerce, General

St Paul's School

Schooling, Business/Commerce, General