Arpit Sharma

About Arpit Sharma

E-commerce and Key Account Management professional with 8+ years of success scaling…

Experience

1. Deputy Manager (Key Accounts Manager E-commerce Marketplaces)

   Royal Enfield

   Jan 2023 — Present · Gurugram, IN

   Strategic Ownership & Business Expansion: • Spearheaded Royal Enfield’s online business across Amazon, Myntra, and Flipkart, managing GTM, pricing, and assortment planning. • Transitioned the organization’s focus from primary to secondary sales, boosting sell-through and real-time marketplace relevance. • Devised the growth roadmap for online sales in collaboration with third-party aggregator Eshopbox, aligning brand objectives with channel potential.P&L Management & Performance Metrics: • Full ownership of P&L, Gross Contribution, ASP, GMV, return rates, and cancellations across platforms. • Drove margin improvements by refining discount strategies, supply chain costs, and ad ROI. • Developed and monitored weekly KPIs with Tableau and internal dashboards to ensure consistent growth.Fulfillment Model Innovation: • Launched Amazon FBA model for select SKUs to enhance delivery speed and Buy Box wins. • Rolled out SJIT (Stock Just in Time) and SOR (Sale or Return) models for Myntra to reduce inventory risk and increase scalability.• Rolled out DF Node model- Direct fulfilment model with ETrade (seller for SOR model on Amazon) with real-time warehouse inventory. • Integrated Swiggy Instamart as a hyperlocal channel, opening up new D2C sales territory.Campaign, Listing & Content Management: • Led end-to-end campaign execution: Sponsored Ads, Display Ads, Brand Days, and performance-based promotions. • Owned product listings and content optimization across all marketplaces, improving discoverability and conversion rates. • Collaborated with creative teams for seasonal lookbooks, visual merchandising, and campaign storytelling.Competition & Market Intelligence: • Conducted deep competition benchmarking and price intelligence, translating insights into actionable strategy. • Adapted campaign plans based on market shifts and consumer behavior data.

Education

• Birla Institute of Management Technology (BIMTECH)

  PGDM, Retail Management

  2014 — 2016

• MAHARANI LAKSHMIBAI COLLEGE

  Bachelor of Commerce (B.Com.), Business/Commerce, General

  2011 — 2014

• St Paul's School

  Schooling, Business/Commerce, General

  1997 — 2011

Skills

• Operations Management
• Microsoft Office
• Sales
• Visual Merchandising
• English
• Microsoft Word
• Warehouse Operations
• Teamwork
• Public Speaking
• Retail
• Powerpoint
• Leadership
• Research
• Microsoft Powerpoint
• Distribution
• Marketing
• Sales Operations
• Customer Service
• Merchandising
• Social Media Marketing