Arpit Shah

About Arpit Shah

I’m a marketing leader who believes that creativity, when powered by data and AI, can transform how brands connect, communicate, and grow. Over the years, I’ve led integrated marketing strategies that have elevated brand visibility, driven digital transformation, and deepened engagement within the financial services sector.My career sits at the crossroads of strategy, technology, and storytelling where every initiative is driven by insight, optimized through analytics, and measured against tangible business outcomes. I specialize in digital strategy, SEO, PPC, OTT and WhatsApp marketing, influencer alliances, and content-driven campaigns, ensuring every touchpoint builds value and measurable impact.A strong believer in continuous learning, I’m mastering the use of AI tools and automation in marketing operations from campaign optimization and trend prediction to content personalization and performance analytics. This blend of human creativity and machine intelligence has become central to how I scale efficiency and innovation daily.My background in theatre taught me empathy understanding people beyond numbers. That human insight, combined with data and AI, helps me craft marketing that not only performs but connects deeply.What drives me: transforming marketing functions into agile, insight-led growth engines; mentoring creative teams; and building brands that combine strategy, empathy, and intelligence.Core Expertise- Strategic Brand & Digital Leadership- Performance Marketing (SEO, SEM, PPC)- AI-Driven Marketing & Automation- OTT & WhatsApp Marketing Strategy- Tactical Alliances & Campaign Management- Analytics, Reporting & ROI Optimization- Team Leadership & Cross-Functional Collaboration

Experience

1. Assistant Vice President Marketing

   Monarch Networth Capital Ltd

   May 2024 — Present · Mumbai, IN

Education

• Symbiosis Institute of Management Studies

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

  2014 — 2016

• Lords College

  Bachelor’s Degree, BMS - Marketing

  2008 — 2010

• BES College

  HSC, Business/Commerce, General

  2005 — 2007

• University of Mumbai

  Master’s Degree, M.com Marketing

  2012 — 2014

• Shree Nutan Vidya Mandir High School

  SSC

  1998 — 2006

Skills

• Product Marketing
• Brand Awareness
• Social Media Marketing
• Web Analytics
• Ppc
• Online Lead Generation
• Crm
• E-Commerce
• Team Management
• Product Development
• Analysis
• B2b Marketing
• Data Analysis
• B2b
• Loyalty Marketing
• Direct Marketing
• Brand Development
• Brand Management
• Marketing Strategy
• Customer Loyalty Management
• Loyalty Programs
• Business Planning
• Management
• Brand D
• Branding
• Brand Loyalty
• Marketing
• Affiliate Marketing
• B2b Marketing Strategy
• Training
• Customer Loyalty Measurement
• New Business Development
• Advertising
• Loyalty
• Business Strategy
• Mobile Marketing
• Online Marketing
• Time Management
• Corporate Branding
• Media Planning