Arpit B.

Data-driven Demand Generation and Growth Marketing Expert | B2B | B2C | SAAS | EdTech

Role: Paid Marketing Manager at Coursera
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Arpit B.

As a data-driven digital marketing professional experience in multi-industry environments, I specialise in creating and implementing demand generation strategies & campaigns that drive results. I have a proven track record of success in developing and executing campaigns on Google, Meta (Facebook), LinkedIn, Native, Twitter, Display & email marketing.I have extensive experience in leading & strategising marketing initiatives across the USA and EMEA regions and achieving company OKRs through a strong focus on continuous improvement of key metrics like LTV/CAC/ROI/MRR/ARR, customer visit growth and customer engagement.Overall, I am a results-driven digital marketing professional who combines technical expertise with a strategic mindset to create successful campaigns and drive business growth.

Experience

Paid Marketing Manager
Coursera
Jun 2025 — Present · IN

Education

Tolani College of Commerce
H.S.C, Commerce - Maths
2003 — 2008
Tolani College of Commerce
Bachelor, Management Studies (BMS)
2007 — 2008
C.U. Shah High School
S.S.C
1999 — 2003
Mumbai University
BMS, Advertising,Marketing
2007 — 2008
Symbiosis institute of Management Studies
PGDBA, Marketing
2016

Contact information

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Arpit B.

Experience

Paid Marketing Manager

Education

Tolani College of Commerce

Tolani College of Commerce

C.U. Shah High School

Mumbai University

Symbiosis institute of Management Studies

Find verified contacts for anyone on LinkedIn