Arpit Arora
Campaign Management | Email Marketing | Marketo | Adobe | Ex - KPMG
- Role
- Demand Center Associate at ZS
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Arpit Arora
Experienced marketing professional with extensive experience in driving digital transformation initiatives, executing full life-cycle projects, knowledge management and managing digital campaigns. Hands-on experienced in Adobe Campaign Classic, Marketo, On24, Dynamics 365, and Certain.
Experience
Demand Center Associate
Oct 2023 — Present · Gurugram, IN
Point of contact for any Marketo related issues for CRM team and Growth Marketing team Interacting with the stakeholders to provide essential support and guidance to business regarding marketing operations and planning strategic campaigns Worked on webinars and different promotional campaigns (monthly and quarterly) Performing A/B test on various email campaigns on different parameters Test email templates as per client’s requirement on different devices using Litmus Setup automated nurture campaigns and lead score change triggers Integrate Marketo with ON24 and Folloze Worked on data cleanup activities to remove duplicate records, standardize country and company names Worked on the migration to a new Marketo instance from and old one Creating custom reports using various smart list filters Set-up auto-trigger campaigns and reports subscription
Education
Chitkara University
Bachelor of Engineering - BE
2016 — 2020
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.