Arpan Rughani

Product Manager & Technical Marketing Manager @Intrepid Control Systems

Global Technical Marketing Manager and Product Manager for neoVI PI, EtherBADGE and SwitchBADGE Products. • Direct technical marketing activities globally, with a focus on documentation, video production, customer-facing website, and training materials. • Working closely with engineering, design, and QA teams to drive the product development process, from ideation to delivery. • Provide strategic leadership to ensure the creation of consistent, high-quality marketing content across all regions, highlighting the unique features of in-vehicle networking products. • Work closely with partners for cross-marketing promotions and demonstrations as needed. • Design and develop product demos to effectively showcase the capabilities and features of in-vehicle networking products to customers. • Successfully plan and execute product launches, coordinating marketing efforts, sales initiatives, and customer support activities. • Collaborate with international Marketing Specialists and Graphic Designers to create comprehensive content strategies aligning with global marketing objectives. • Collaborate with cross-functional teams to create integrated marketing campaigns and product roadmaps tailored for the automotive in-vehicle networking market. • Drive website optimization and implement SEO strategies to enhance global reach and visibility of in-vehicle networking solutions, especially during product launches. • Oversee website design enhancements to ensure a user-friendly experience. • Execute Marketing strategies to effectively promote in-vehicle networking solutions worldwide. • Collaborate with global sales teams to align marketing efforts with the sales process, supporting lead generation efforts. • Create and host events to enhance brand awareness and generate leads.