Arpan Kundu
Senior Creative Strategist at Schbang | Social Star - Best use of Influencer Marketing (GOLD)
- Role
- Sr Creative Strategist at Schbang
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Arpan Kundu
A graduate of Nagindas Khandwala College with a Bachelor of Advertising and Mass Media in…
Experience
Sr Creative Strategist
Nov 2024 — Present · Mumbai, IN
Brands: Metro Shoes, Milton, Genie Metro ShoesNov 2024 – Present • Led and contributed to every campaign since November 2024, including seasonal launches, celebrity-led collections, influencer activations, and product storytelling. • End-to-end involvement across creative strategy, concept development, copywriting, and visual direction for Metro’s campaigns. • Developed differentiated spike campaign narratives for Metro, helping shape its distinct identity through tailored creative strategies and asset development.Genie (Backpacks for Girls)Ongoing • Actively oversee and recheck all creative output, ensuring brand consistency and engaging visual storytelling. • Involved in performance marketing asset development (static and motion) for targeted audiences across age segments. • PDW (product-detail walkthroughs), campaign launches, and new product storytelling, supporting both branding and conversion goals.MiltonDec 2024 – Mar 2025 • Worked on the ‘Back to School’ campaign, which aimed to make Milton synonymous with school bottles using insight-led storytelling and multi-platform creative assets. • Drove ideation and development for daily BAU (Business-As-Usual) content, focusing on maintaining consistent and engaging hygiene communication for the brand’s core product categories.Additional• Horlicks Relaunch - 360° Pitch Development: End-to-end• Biluma Pitch Development: Launch & Creative Strategy
Education
Nagindas Khandwala College
Bachelor of Advertising and Mass Media
2021 — 2024
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