Arpan Divanjee

About Arpan Divanjee

Dynamic and results-driven Chief Revenue Officer (CRO) with a proven track record of driving revenue growth and spearheading strategic business initiatives. Adept at leading geographically distributed, multicultural teams and implementing innovative sales and marketing strategies. Passionate about maximizing revenue streams, optimizing profitability, and delivering exceptional business outcomes.Always been a part of startups - extensive experience in scaling from 0 to 1 and then from 1x to 10x. Worked at startups across their growth stages. Worked in - bootstrapped, seed-funded & Series A-E funded startups- Growing revenue 50x for an Edtech company. Managing a team of 200+- Ran an e-commerce business as a P&L head for pop culture merchandise- Have been responsible for setting up & growing the digital marketing team at one of India\'s earliest e-commerce private labels. Built an $8 Million revenue business via digital marketing channels- Setup client servicing function and social media practice for one of the early digital marketing agencies (as scale)Extensive experience in digital marketing strategies for E-commerce, e-tail, BFSI, Ed-tech & travel sectors. Strongly believe in marketing being a revenue-generating activity.Have picked up a multitude of skills over the last 17 years. Some of them are- Performance Marketing: SEM, SEO, Display buying, channel optimization, cross-channel tracking and budgetary allocation, affiliate campaigns, e-mailer marketing, SMS based marketing, lead generation activities, e-commerce - channel management, analytics, reporting & optimization basis stringent ROI targets.Revenue Generation - Online business channels, marketplace sales, pricing & promotions, inventory management, sales planning.Leadership - Have managed teams over the last 16 years, currently managing a 150+ member team comprising Sales, marketing, product, and analytics functions spread across three continents.

Experience

1. Marketing Director

   Eruditus

   Nov 2016 — Present · Mumbai, IN

   Eruditus Executive Education develops executive education programs in partnership with prestigious universities - Columbia, Harvard, INSEAD, MIT, Tuck, Berkeley, Kellogg & Wharton, and markets and administers them globally- Setup a growth focussed marketing team to market courses globally- Setup a region-focussed marketing team (India) to market top Indian schools (IIT, IIM, ISB etc)

Education

• Savitribai Phule Pune University

  BBA-FIN, Finance

  2004 — 2007

• Northwestern University - Kellogg School of Management

  Senior Management Program, Business Administration and Management, General

  2018 — 2018

Skills

• Google Adwords Professional
• Digital Marketing
• Sem
• Social Media Marketing
• Team Management
• SEO
• Display Advertising
• Cost Per Lead
• Customer Relationship Management (Crm)
• Market Research
• Analytics
• Marketing
• Advertising
• Affiliate Marketing
• E-Commerce
• Search Engine Optimization (SEO)
• Management
• Google Adwords
• Digital Strategy
• Crm
• Google Analytics
• Media Planning
• Customer Retention
• Search Engine Marketing (Sem)
• Mobile Marketing
• Online Marketing Analysis
• Marin Enterprise Certified Specialist
• Cost Per Acquisition
• Online Advertising
• Online Marketing
• Lead Generation
• Customer Acquisition
• New Customer Acquisitions