Arpana Gautam
Freelance | Content Strategist | Ex- Zero1 by Zerodha | LearnApp | Social Media | Email Growth
- Role
- Digital Content Associate at LearnApp
- Location
- Gangtok, SK, IN
- LinkedIn followers
- 500 followers
About Arpana Gautam
As a Content Writer & Marketer with 4+ years experience, I help companies build a…
Experience
Digital Content Associate
Dec 2020 — Present
Content Creation and Social Media Management:* Developed and executed content strategies across various platforms (social media, email, website) to promote educational courses, workshops, and YouTube videos.* Created engaging content series to educate and attract new audiences.* Managed content creation workflow, including research, writing, editing, and scheduling.* Conducted Twitter Spaces and Instagram Live sessions with leading financial educators to grow and retain followers.Community Building and Engagement:* Grew LearnApp’s social media following significantly from 8k to 60k followers.* Sustained user engagement significantly on posts and stories.* Built and managed interactive online communities to foster user interaction and brand loyalty.Marketing and Growth:* Implemented lead generation strategies (e.g, email funnels, targeted ads) to drive course subscriptions and user acquisition.* Led the initiative for the \"Investing for Women\" Cohort, resulting in 100 sign-ups with a 20% turnover rate.* Launched a newsletter and managed the entire workflow, including research, writing, scheduling, and growth.SEO and Content Optimization:* Optimized YouTube video titles and descriptions for SEO.* Wrote blogs and website copy to drive traffic and conversions.Additional Skills:* Managed and nurtured relationships with key influencers and collaborators.* Conducted user research and implemented feedback to improve product and user experience.* Designed landing pages for courses to optimize conversion rates.* Managed email flows for various marketing and communication goals (e.g, course launches, webinar registrations).
Education
Scottish Church College
Bachelor of Science (B.Sc.)
2014 — 2017
Arena Animation
Diploma
2017 — 2018
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