Arpan Saha

About Arpan Saha

I am Arpan, an accomplished digital marketing expert with a strong background in driving…

Experience

1. Digital Marketing Consultant

   Nexperts Academy Sdn Bhd

   Jun 2023 — Present · MY

   In my role as a Digital Marketing Consultant at Nexperts Academy, I am responsible for driving our digital marketing efforts to enhance our online presence and attract new students. My key responsibilities include:Strategic Planning: I develop and execute comprehensive digital marketing strategies that align with our academy’s objectives and target audience.Content Development: I create compelling and informative content for social media ads. SEO and SEM Management: I enhance our website’s visibility through search engine optimization and manage paid search campaigns to drive traffic and 5X conversions than previous campaigns.Performance Analysis: I utilize analytics tools to monitor campaign performance, generate reports, and provide actionable insights for continuous improvement.Social Media Oversight: I manage our academy’s social media channels, craft engaging posts, and foster community interaction to build a strong online presence.Email Campaigns: I design and implement email marketing campaigns to engage with leads and keep current students informed about new offerings and events.Collaborative Efforts: I work closely with the content, design, and development teams to ensure cohesive and effective marketing efforts.Market Research: I conduct market research to stay abreast of industry trends and competitor activities, applying this knowledge to refine our marketing strategies.My expertise in digital marketing helps Nexperts Academy reach a broader audience, engage potential students, and maintain a competitive edge in the education sector.

Education

• Jain (Deemed-to-be University)

  Advance Digital Marketing Certificate, Digital marketing

  2020 — 2021

• University of Calcutta

  Bachelor's degree, Science

  2017 — 2020