Arpan Prasad Rakshit
Territory Sales Manager @ELGI EQUIPMENTS LIMITED
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WORK HISTORY
Territory Sales Manager @ELGI EQUIPMENTS LIMITED
IN
Enhancing and enabling the organization to grow, develop and generate more business in a strategic way thereby studying the market conditions or scenarios with comprehensive thinking and analyzing to asses the potential sales of the products and services. Forecasting and monitoring sales trends, gathering consumer and competitor data, preparing reports for management and analyzing the data statistically are some key roles. Some of the Key responsibilities->> Analyze sales funnels and customer intent.>> Report on marketing KPI\'s like leads, conversion rates, website traffic and social media engagement >> Track email campaign metrics (delivery, open, click-through rates).>> Conduct competitive research and analyze bench-marking data.>> Recommend website and campaign optimizations >> Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc).
EDUCATION
West Bengal University of Technology, Kolkata
Bachelor's degree, Bachelor Of Technology
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Marketing/Marketing Management, General
Birla Institute of Technology and Science, Pilani
M.Sc, Business Analytics
International Business Management Institute (IBMI)
Program Certificate in Strategic Management, Strategic Management
ABOUT ARPAN PRASAD RAKSHIT
Strategic Marketing|Marketing Analyst|Business Analyst|Business Development|Brand Developing|Sales| Experienced Engineering, Management and Marketing Analyst/Professional with a demonstrated history of working in the Mechanical or Industrial Engineering and Manufacturing Industry. Skilled in studying the market conditions or scenarios and strategically thinking and analyzing to asses the potential sales of the products and services. My goal is to enable the organizations or companies to determine what products are in demand, who will purchase the products and the price they are willing to pay thereby forecasting and monitoring sales trends, gathering consumer and competitor data, preparing reports for management and utilizing statistical software for data analysis. As an Engineering and Management Professional my focus is on the Business Development, Marketing Strategy, Strategic Thinking through Competitive Analysis. Critical Thinking and Communication Skills could be considered as game changing weapon. Specialties->>Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable.>>Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires.>> Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition.>> Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters.>> Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results.>> Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand.>> Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services.>> Measure the effectiveness of advertising, marketing and communications strategies.
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